True Woo Curations

Our Vision is creating a holistic destination promoting wellness products and services from brands that parallel our ethos.

At True Woo, we pride ourselves on being a reliable and secure source of curated wellness offerings. Our dedicated True Woo Advisory Board works tirelessly to handpick every product and practitioner on our platform.

We have everything from a curated ingredients list to hand-picked best in class Wellness Practitioners. This balanced approach ensures we deliver a platform that grounds the woo + elevates the true.

Transparency is at the heart of our values. We want you to feel confident in every choice you make. That's why we offer complete visibility with our Naughty Forty list of ingredients. You can access this list right here on our website, allowing you to make informed decisions about the products you choose.

Environmentally Friendly, Biodegradable And Recyclable

Free From Known Toxins And Chemicals

Grown & Manufactured In A Sustainable Way

Ethically Sourced

“Our Products And Services Are Not Intended To Diagnose, Treat, Cure, Or Prevent Disease. We Offer Holistic Alternatives And Preventive Wellness Solutions. ”

Naughty Forty

At True Woo, we take the guesswork out of choosing products that support your health and vitality. Our curation process is grounded in a deep commitment to your well-being, and it's designed to deliver quality, safety, and peace of mind.

Our foundation is the Naughty Forty list, a meticulously researched compilation of ingredients known to cause harm, as substantiated by rigorous scientific research.

True Woo extends a big thank-you to the sprit + science advisory board for the efforts in establishing the “Naughty Forty” list and to the environmental working group ("EWG") for granting us permission to use their research.

View List

Practitioner Vetting

We understand the importance of connecting our users with trustworthy and skilled practitioners who share our commitment to promoting health and well-being. That's why we have established a rigorous Practitioner Vetting process to ensure you have access to the best in class wellness experts.

Our True Woo Advisory Board, composed of industry experts and professionals, oversees the practitioner vetting process. Here's an overview of how we select and curate practitioners for our platform.

Qualifications and Credentials 

Experience and Expertise

Ethical Standards

Ongoing Monitoring: